Helping authors publish

Tag: Universal Book Link

How to Create and use Reading Lists

Draft2Digital’s Reading Lists allow you to create curated collections of books. You can showcase your own books, or create a list of recommended books in a genre or around a subject. Reading Lists use Universal Book Links (UBLs), so refer to my UBL article if you don’t know how to create them.

Create a Reading List

Log in to your Books2Read account. Hover over the “Link Tools” link at the top-right of the screen, then click “Reading Lists”. To create a new list, click on the “Make a New Reading List” button.

Reading List details page
Entering details

Enter details on the left of the screen. To the right is a preview. Under the “Details” header, you will need to add a name. You can optionally add a tagline. Then open the “Choose Header Image” section. You can choose an image from the drop-down list, or upload your own. Optionally, choose a colour overlay to add, click the bar to choose the colour’s opacity.

Add search terms and BISAC classifications in their sections. These will help the list’s discoverability.

The advanced options allow you to force clicks to a single store, bypassing the book’s UBL page. This is useful when compiling a list of books enrolled in KDP Select, since the books will only be available on Amazon.

You can set a custom link, one that is easier to remember or read out on a podcast.

Add Carousels and Books

When the list details are all filled in, click the “Add Books” button. Carousels are used to organise books in lists. If you have multiple series for instance, you could have a carousel for each series.

Entering the carousel name and description
Entering the carousel name and description

The new page has fields for the carousel name and description. Both can be left empty if preferred.

Adding books to a reading list carousel
Adding books to a carousel

After entering these, click the green box labelled “Click to add books.” This will bring up a search box, which will search your UBLs. You can add multiple books at a time. Select the books you want to add, then click “Add selected books”.

To remove books, click the dustbin icon, select the books to remove, and click “Remove selected books”. To add more books, click the plus icon. Re-order the book covers by dragging and dropping.

To add a new carousel, click “Add carousel” at the bottom of the page. Add books to the new carousel in the same way as the first one. Click “Manage carousels” at the bottom of the page to remove or re-order the carousels.

Using the Reading List

Reading list link
Reading list link

When you’re happy with the layout, click the “Save and continue” button at the top. The last page shows the reading list’s link, and a “Copy link” button, which will copy the link to your clipboard. It also has buttons to share the link to Facebook or Twitter.

If you have multiple series, a reading list is a useful way of showcasing all of them on a single page, with a carousel for each series.

Another option is to list related books or a list of recommended books. I have a Cold War reading list, which includes several of my own books and books by other authors. Because universal book links support affiliate links, you can earn affiliate commission even when a reader buys another author’s book.

Create and Edit Universal Book Links

A Universal Book Link (commonly referred to as a UBL) is a short link that will go to a web page showing links to all the stores where the ebook or audiobook can be bought. When the user clicks on any of the links, they will go to their local site if the store has one. Such a link is useful in all sorts of situations, but especially on social media, where a long list of links looks clunky at best.

This post will explain how to set up a Universal Book Link for any book (even if you are not the book’s author).

Screenshot of Books2Read login form
The Books2Read login form

You will need to login at books2read.com/authentication/login. Use your Draft2Digital account to log in if you have one. If you don’t, click on the I need to register a new account link to create an account. Any books published with Draft2Digital will automatically have an UBL already, which you can find on the book details page. See below for instructions on how to add affiliate codes or edit the link.

Create the Link

Screenshot of Universal Book Link page, showing where to paste a link
Paste a link here and Books2Read will find all the other links automatically

Once logged in, you will see a box labelled “Paste a link to your book”. Copy a link from Amazon or another store into this box and click “Make My Universal Link”.

Screenshot of a newly-created universal book link
Creating a Universal Book Link

Books2Read will contact all the supported ebook and audiobook sites to find your book. The book cover will appear along with the title and author name, and the list of sites to the right will update as it is found at each site. Your new Universal Book Link will replace the link you entered under the book details, and a “Copy Link” button will appear. Click this button to copy the link to your clipboard. Then you can paste the link into an email, social media post, etc.

Rename the Link

Screenshot of universal book link page, showing the link tools
Creating a better link name

By default, the link is made up of an odd set of letters and numbers, which is difficult to remember or read out on a podcast. You can set a custom link name by clicking on “Custom name your URL” and entering a new name into the box. This must be unique, so the system will check it is available as you type. Once you have a custom name that you are happy with, click on the green SAVE.

Affiliate Codes

If you have an affiliate account at Amazon or other retailers, you can add your affiliate codes at Books2Read, and the code will be added every time a reader clicks on any of your UBL links. To do this, click on “Affiliate Codes”, then “Manage My Affiliate Codes”.

This will take you to a page where you can enter your affiliate code for each store. Amazon has separate codes for each country’s store, so if you have affiliate codes for the other stores, click the “Show Amazon’s regional affiliate options” link to enter those.

Editing the Link

If you later need to edit an existing UBL, log into Books2Read and click “Link Tools” in the top bar, then “UBL Dashboard”. Your existing links will be listed. Click on the book title that you wish to edit, and you will go back to the same screen that you used to create it. Clicking the “Rescan for Links” button will cause Books2Read to search the stores for the book again. If necessary, you can also paste the link directly into the store’s entry on the right.

Using the Link

Screenshot of a Universal Book Link page
The Universal Book Link in action

Above is the Universal Book Link page, as a reader sees it. UBL pages are responsive, and look good on phone and tablet screens, as well as full-size monitors.

Use the link in emails, social media, and anywhere else that you normally share links. If the book has an audiobook edition, audiobook links will be listed below the ebook links. UBLs are also used to create reading lists.

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