One reason some authors choose to independently publish their book is the greater royalties they get on each sale. Another reason, more important to some, is keeping control over the publishing and the marketing. Traditional publishers are good at what they do, but they can’t know the book as deeply as the author does, and that can lead to missed opportunities.
When linking to book stores, readers should ideally be directed to their local stores. Readers in the UK will want prices in British pounds, for example.
If you want to sell books, you will need to market them. This post will give you a head start on book marketing. It is not intended to be a comprehensive guide, but just...