Helping authors publish

Tag: Ebooks

Minimum list price for Kindle books

I recently organised a multi-author sale. Several authors (including myself) agreed to reduce the price of one or more of their ebooks to $0.99/£0.99 for a week. I created a page on my website listing the books with links to where they could be bought. Everyone agreed to promote the sale to their newsletter or pay towards a Facebook advertising campaign. So far so good.

I got an unpleasant surprise on the eve of the sale, when I went to reduce the price of one of my books to the required $0.99/£0.99. Amazon wouldn’t let me reduce the price to less than $1.99/£1.25. These minimum prices have been in place since at least 2017, but they don’t get talked about very much, so they’re easy to miss.

The book that I was trying to reduce the price on contains a lot of images, and the file size is about 7MB, much larger than the typical ebook. Kindle books of between 3MB and 10MB have a minimum price of $1.99, even on the 35% royalty option. Kindle books larger than 10MB have a minimum price of $2.99 on the 35% royalty option.

Most ebooks won’t be affected by this, but books with large numbers of images and ebook box sets might be. If you’re planning to run a sale, check the minimum price for your book before you publicise the sale price. In my case, I was able to work around the issue. Since I have multiple books published, I was able to simply put a different book in the sale, one with a file size small enough to allow me to reduce the price as required. This neatly illustrates one of the advantages of having multiple books published — greater flexibility.

The full details of the price limits for different sizes are on the list price requirements page at KDP Help.

How to Create and use Reading Lists

Draft2Digital’s Reading Lists allow you to create curated collections of books. You can showcase your own books, or create a list of recommended books in a genre or around a subject. Reading Lists use Universal Book Links (UBLs), so refer to my UBL article if you don’t know how to create them.

Create a Reading List

Log in to your Books2Read account. Hover over the “Link Tools” link at the top-right of the screen, then click “Reading Lists”. To create a new list, click on the “Make a New Reading List” button.

Reading List details page
Entering details

Enter details on the left of the screen. To the right is a preview. Under the “Details” header, you will need to add a name. You can optionally add a tagline. Then open the “Choose Header Image” section. You can choose an image from the drop-down list, or upload your own. Optionally, choose a colour overlay to add, click the bar to choose the colour’s opacity.

Add search terms and BISAC classifications in their sections. These will help the list’s discoverability.

The advanced options allow you to force clicks to a single store, bypassing the book’s UBL page. This is useful when compiling a list of books enrolled in KDP Select, since the books will only be available on Amazon.

You can set a custom link, one that is easier to remember or read out on a podcast.

Add Carousels and Books

When the list details are all filled in, click the “Add Books” button. Carousels are used to organise books in lists. If you have multiple series for instance, you could have a carousel for each series.

Entering the carousel name and description
Entering the carousel name and description

The new page has fields for the carousel name and description. Both can be left empty if preferred.

Adding books to a reading list carousel
Adding books to a carousel

After entering these, click the green box labelled “Click to add books.” This will bring up a search box, which will search your UBLs. You can add multiple books at a time. Select the books you want to add, then click “Add selected books”.

To remove books, click the dustbin icon, select the books to remove, and click “Remove selected books”. To add more books, click the plus icon. Re-order the book covers by dragging and dropping.

To add a new carousel, click “Add carousel” at the bottom of the page. Add books to the new carousel in the same way as the first one. Click “Manage carousels” at the bottom of the page to remove or re-order the carousels.

Using the Reading List

Reading list link
Reading list link

When you’re happy with the layout, click the “Save and continue” button at the top. The last page shows the reading list’s link, and a “Copy link” button, which will copy the link to your clipboard. It also has buttons to share the link to Facebook or Twitter.

If you have multiple series, a reading list is a useful way of showcasing all of them on a single page, with a carousel for each series.

Another option is to list related books or a list of recommended books. I have a Cold War reading list, which includes several of my own books and books by other authors. Because universal book links support affiliate links, you can earn affiliate commission even when a reader buys another author’s book.

Create and Edit Universal Book Links

A Universal Book Link (commonly referred to as a UBL) is a short link that will go to a web page showing links to all the stores where the ebook or audiobook can be bought. When the user clicks on any of the links, they will go to their local site if the store has one. Such a link is useful in all sorts of situations, but especially on social media, where a long list of links looks clunky at best.

This post will explain how to set up a Universal Book Link for any book (even if you are not the book’s author).

Screenshot of Books2Read login form
The Books2Read login form

You will need to login at books2read.com/authentication/login. Use your Draft2Digital account to log in if you have one. If you don’t, click on the I need to register a new account link to create an account. Any books published with Draft2Digital will automatically have an UBL already, which you can find on the book details page. See below for instructions on how to add affiliate codes or edit the link.

Create the Link

Screenshot of Universal Book Link page, showing where to paste a link
Paste a link here and Books2Read will find all the other links automatically

Once logged in, you will see a box labelled “Paste a link to your book”. Copy a link from Amazon or another store into this box and click “Make My Universal Link”.

Screenshot of a newly-created universal book link
Creating a Universal Book Link

Books2Read will contact all the supported ebook and audiobook sites to find your book. The book cover will appear along with the title and author name, and the list of sites to the right will update as it is found at each site. Your new Universal Book Link will replace the link you entered under the book details, and a “Copy Link” button will appear. Click this button to copy the link to your clipboard. Then you can paste the link into an email, social media post, etc.

Rename the Link

Screenshot of universal book link page, showing the link tools
Creating a better link name

By default, the link is made up of an odd set of letters and numbers, which is difficult to remember or read out on a podcast. You can set a custom link name by clicking on “Custom name your URL” and entering a new name into the box. This must be unique, so the system will check it is available as you type. Once you have a custom name that you are happy with, click on the green SAVE.

Affiliate Codes

If you have an affiliate account at Amazon or other retailers, you can add your affiliate codes at Books2Read, and the code will be added every time a reader clicks on any of your UBL links. To do this, click on “Affiliate Codes”, then “Manage My Affiliate Codes”.

This will take you to a page where you can enter your affiliate code for each store. Amazon has separate codes for each country’s store, so if you have affiliate codes for the other stores, click the “Show Amazon’s regional affiliate options” link to enter those.

Editing the Link

If you later need to edit an existing UBL, log into Books2Read and click “Link Tools” in the top bar, then “UBL Dashboard”. Your existing links will be listed. Click on the book title that you wish to edit, and you will go back to the same screen that you used to create it. Clicking the “Rescan for Links” button will cause Books2Read to search the stores for the book again. If necessary, you can also paste the link directly into the store’s entry on the right.

Using the Link

Screenshot of a Universal Book Link page
The Universal Book Link in action

Above is the Universal Book Link page, as a reader sees it. UBL pages are responsive, and look good on phone and tablet screens, as well as full-size monitors.

Use the link in emails, social media, and anywhere else that you normally share links. If the book has an audiobook edition, audiobook links will be listed below the ebook links. UBLs are also used to create reading lists.

Blockchain: Questions and Concerns

Note: a version of this post was first published on the Alliance of Independent AuthorsSelf-Publishing Advice Centre. Their watchdog, John Doppler, added answers and commentary.

It is said that blockchain technologies will revolutionize publishing. The Alliance of Independent Authors has published a white paper about blockchain. The white paper’s authors seem hopeful that blockchain will help authors to reduce their dependency on large vendors. Blockchain may indeed be a wonderful development, but the more I read, the more I find that I have questions and concerns.

Piracy

One of blockchain’s promises is that it will eliminate piracy. No-one has been able to explain to me just how blockchain prevents piracy, however. We all know that current DRM schemes can be cracked, but it should be noted that this isn’t done by breaking the encryption.

To read the book, the end user has to have a copy of the key. The cracking software finds the key and uses that to create an unencrypted copy of the book. Even with blockchain, the user will need a copy of the key, so what is there to stop software finding that key and using it?

Copyright

Another promise is that blockchain will allow authors to register their copyright and store that registration on the blockchain, where anyone can access it.

These look a lot like a technical version of the old practice of an author posting a copy of the manuscript to themselves. The US copyright office specifically says that the practice is not a substitute for registering the copyright, so it seems unlikely that a blockchain-based version would have any legal weight.

There is certainly a benefit in open access to the register, but that could be done with a standard database and website. It’s unclear what advantage is gained by using blockchain.

Ebook Ownership

One of the more intriguing promises of blockchain is the idea that a buyer can own their copy of an ebook, in much the same way as they own a paper book. Part of this is the ability to sell it second-hand. The change of ownership would be registered on the blockchain, and the original owner would lose access to the book.

The blockchain book sellers that I’ve been able to investigate in sufficient detail don’t store the actual book files on the blockchain. All that is stored on the blockchain is a token indicating who has access to the book. The book file itself has to be downloaded from a server. This leaves open the possibility of the server being taken offline, and no-one being able to access the book, just as happened in 2019 when the Microsoft ebook store went offline.

Ownership of an ebook implies that it can be read on whatever device the user prefers. Indeed, in the ALLi white paper, the Publica CEO says that “books can be discovered by readers without having to sign in, sign up, or subscribe to any walled garden, or pay anyone except the author.” But a book bought from Publica can only be read on the Publica app.

Bookchain is another company that sells books on the blockchain. In their case, users read the book in a web browser. That is more open than Publica, but it also implies that users will lose access to the book if Bookchain’s web server is taken offline.

Conclusion

I’m not fundamentally opposed to blockchain. It may become as integral to our everyday lives as the web is now. But most articles that discuss blockchain’s potential in the publishing sphere offer lots of promises with little to no detail about how these promises will be delivered, and that makes me wary. I’d love to get answers to the questions I’ve outlined, so if you have answers, please leave them in the comments.

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