DriveThruFiction is a small site, and most indie authors don’t bother with it. But it has some very useful features, and if you’re willing to put in a little time and effort, you have the opportunity to be a big fish in a small pond. For Robin, DriveThruFiction and their sister sites are bigger than Kobo, Apple, Nook, or Google Play.
DriveThruFiction is just one of several sites under the OneBookShelf banner. Robin has been publishing and selling on OneBookShelf since 2011, primarily on Wargame Vault. When uploading, it’s just a few tick boxes to publish to any others that are relevant, so most of Robin’s books are also on DriveThruRPG and DriveThruFiction.
DriveThruFiction grew out of DriveThruRPG, which started before ebooks and ereaders were popular, and they originally focused on PDFs. Nowadays, they support mobi and ePub as well as PDF and a variety of other formats, including MP3, so you can even sell audio books there.
To get started, set up a publisher account. Once set up, you can add your books. Drive ThruFiction offer print on demand (hardback and paperback) as well as electronic formats. The print on demand option uses Lightning Source, Ingram Spark’s sister company, to handle the actual printing, but unlike Ingram Spark, there’s no setup fee.
Print & ebook bundling
If a book is available in print and ebook, you can set an add-on cost which is the amount charged for the ebook when bought with the print book. This can be zero, so that a customer that buys the print book gets the ebook for free. Or it can be a discounted price for the ebook.
DriveThruFiction offers an affiliate scheme, with links that are simple to set up. If someone buys within fifteen days of following your affiliate link you get up to 5% of the purchase price. Our Local Links WordPress plugin can automatically add your affiliate code to DriveThruFiction links on your website.
You can split the royalties of individual titles, so that a fixed percentage goes to someone else. This was originally intended to allow automatic compensation of illustrators, but Robin has used it to split the royalties on a co-authored book.
Pay what you want
DriveThruFiction offers a “pay what you want” pricing option. This allows customers to get the title for free (or at cost for print on demand titles), or to pay whatever they wish. This can be a useful alternative to permafree.
Tracking where sales come from
DriveThruFiction uses “source codes” to track where sales come from. By adding a parameter to the end of a link, eg “?src=website” you can monitor how many sales came from that link. Our Local Links WordPress plugin can automatically add a source code to DriveThruFiction links on your website.
Let’s be honest, many authors dislike the idea of marketing, but without marketing, books don’t sell. Fortunately, DriveThruFiction have a range of tools that will help. Most of them require expenditure of “Publisher Promotion Points” (PPP). It is possible to buy PPP, but they’re deliberately expensive to discourage buying. Every publisher is given ten PPP every month, plus an extra one for every $10 of sales they made the previous month.
The cost of promotions are variable, depending on how many publishers are already using the option. The more publishers that are using a given feature, the higher the cost in PPP to use it. If you can’t afford a particular promotion, it’s worth checking again the next day as the cost might have gone down.
There is built-in support for bundling several titles. Just create a bundle and add titles. Set a bundle price for each title, and the bundle price will be the total of them. Alternatively, you can set a price for the bundle, and each book’s bundle price will be set accordingly.
It’s equally simple to set up a multi-author bundle. Just set a password for the bundle, then give that password to the other authors. They will then be able to add their books to the bundle. When the bundle sells, each book’s author gets their royalty based on the book’s bundle price.
Email your readers
You can’t get the email addresses of your readers, but you can email them via the website. These emails may not contain links to outside sites, but they can contain links to your other books on DriveThruFiction. Readers can opt out of receiving these emails, and you can see a report showing how many emails will be sent before sending it.
DriveThruFiction has a simple interface to create discount links. The discount can be any amount, including 100%. You can limit the discounts to a certain number of downloads, or give them an expiration date.
DriveThruFiction runs site-wide promotions periodically. You may opt in to all of these sales, or only those that offer a discount of 40% or less. In addition, you can optionally specify that only titles over a certain age are included, so that new releases aren’t discounted this way.
DriveThruFiction offers two types of advertising. Banner ads are the type of short, wide advert that were a common sight on websites some years ago. Featured messages are a small thumbnail of the book’s cover, with text to the left.
Both types can be displayed on the home page or the book’s category page. Not surprisingly, the PPP cost of home page placement is usually much higher.
Deal of the day
Every day, one title is the deal of the day, and you can submit your titles for inclusion. Titles are chosen at random, but those that aren’t chosen are kept in the list, so you’ll get chosen sooner or later.
Robin has found this to be the most effective use of their PPP, especially when combined with discount links and emailing readers. When they get a Deal of the Day, they use the “Email your readers” functionality to email everyone that has bought their other books but not this one. They include a link to the book’s page and tell them the discounted price.
A week or two after the deal, Robin emails everyone that has bought the deal book, with links to related books, sometimes including a discount link.